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Pawan Yadav
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Pawan Yadav

Growth Marketing Manager

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Pawan Yadav
Growth Marketing Manager

Pawan Yadav

Growth Marketing professional with 3+ years of experience driving customer acquisition through referral programs, partnerships, influencer marketing, paid media, and GTM initiatives.

Strategic Planning Stakeholder Management P&L Management Cross-Functional Collaboration Data Analysis Problem Solving Strategic Planning Stakeholder Management P&L Management Cross-Functional Collaboration Data Analysis Problem Solving
01 / Background & Impact

Executive Summary

Driving Scalable Growth

Growth Marketing professional with 3+ years of experience driving customer acquisition through referral programs, partnerships, influencer marketing, paid media, and GTM initiatives. Proven ability to lead end-to-end growth strategies, optimise conversion funnels, and deliver measurable business growth through data-driven execution and cross-functional collaboration.

Gurugram, India Open to Opportunities
0+

Years Experience

Executing high-impact growth frameworks

0%

YoY Admissions Growth

Revamped referral & funnel programs

0%

B2B Portfolio Boost

Targeted acquisition strategies

Operational Efficiency

Workflow automation & partnerships

0% Productivity Increase

Automated key workflows and managed 8+ agency partnerships to support rapid scaling, product launches, and brand-building initiatives.

02 / Core Competencies

Skills & Expertise

A balanced blend of strategic execution, stakeholder coordination, and quantitative data analysis.

Strategy & Management

High-level alignment, P&L responsibility, and cross-functional leadership.

Strategic Planning Stakeholder Management P&L Management Cross-Functional

Analytics & Execution

Data-backed decision making, technical toolkits, and problem solving.

Data Analysis Excel SQL Problem Solving

Growth Channels

Multi-channel acquisition, referrals, influencer marketing, and paid media.

Referral Programs School Connect & Affiliates Influencer Marketing Google & Meta Ads GTM Initiatives
03 / Proven Track Record

Featured Case Studies

Measurable business growth delivered across EdTech and B2B media sectors.

Case Study 01 01

Elevate Education Technology

Led end-to-end growth strategy across 8+ acquisition channels (Referral, School Connect, Affiliates, Walk-ins, Influencer Marketing, Google & Meta Ads, YouTube, and Social Media).

10% YoY
Admissions Growth
300+
Influencer Admissions
Referral Program Performance Marketing Cross-Functional Lead
Case Study 02 02

Vrinda Media Lab

Drove business growth by identifying new market opportunities and expanding the B2B client portfolio through targeted acquisition strategies and strategic partnerships.

+20%
B2B Client Portfolio
+30%
Operational Productivity
B2B Expansion Workflow Automation Agency Partnerships
04 / Career Trajectory

Work Experience

Growth Marketing Manager

April 2024 - Present

Elevate Education Technology Pvt Ltd

  • Led end-to-end growth strategy across 8+ acquisition channels (Referral, School Connect, Affiliates, Walk-ins, Influencer Marketing, Google & Meta Ads, YouTube, and Social Media).
  • Delivered 10% YoY admissions growth by revamping the Referral Program, launching the Influencer Marketing channel (300+ admissions), and optimising walk-in journeys.
  • Collaborated with Sales, Product, Operations, and Creative teams to execute data-driven growth initiatives and maximize acquisition impact.

Growth Marketing Manager

May 2023 - April 2024

Vrinda Media Lab

  • Expanded B2B client portfolio by 20% through targeted acquisition strategies and strategic partnerships.
  • Led data-driven go-to-market initiatives using market research, competitor analysis, and customer insights to improve lead quality and conversion rates.
  • Managed 8+ agency partnerships and automated key workflows to boost operational productivity by 30%.

Marketing & Management Intern

Jun 2022 - Sep 2022

Talent Serve

  • Conducted market research and analyzed industry data to generate actionable insights supporting strategic planning.
  • Assisted in the execution of fundraising, brand awareness, and product launch campaigns with cross-functional teams.
  • Created marketing content and supported customer surveys to enhance brand visibility and audience engagement.
05 / Academic & Professional Foundation

Education & Certifications

Education

MBA in Marketing Management

May 2021 - May 2023

Jc Bose University of Science And Technology YMCA, Faridabad

Specialized in advanced marketing management, consumer behavior, and strategic business planning.

BCA in Computer Applications

May 2018 - May 2021

DAV Centenary College, Faridabad

Built a strong technical foundation in computer applications, programming logic, and data structures.

Certifications & Awards

Microsoft & LinkedIn

Career Essentials in Business Analysis

MoEngage

Growth Marketing Expert

Banking

Management of Commercial Banking

Quality

Lean Six Sigma Yellow Belt

Recognition • Sunstone

Collaborative Spirit Award

Recognized for exceptional cross-functional teamwork and collaborative leadership.

06 / Let's Connect

Ready to Drive Scalable Growth Together?

Whether you're looking to scale acquisition channels, optimize conversion funnels, or build high-performing marketing strategies, I'd love to connect.